For HiMama owner Ron Spreeuwenberg, the space between childcare provider and working parent felt a little too distant. He believed, no matter the quality of the daycare or childcare service, the disconnect between parent and child was something that could benefit from modern technology, so Ron investigated how parents and daycares talk to each other. “I travelled to different childcare facilities and talked with childcare professionals about how they were updating parents during the day,” recalls Ron. “I discovered it was a really big pain point, both for parents and the staff. They were using a lot of paper, with daily updates handed to parents when they picked up their kids, and it wasn’t engaging parents.”
Ron’s solution is HiMama, an app for daycares and early learning programs that helps parents stay connected with their children, even when they’re at work. “The app allows people to record a child’s learning and development and provide that to parents in an easily digestible way,” Ron says. “So parents can learn about what their kids have been learning and reinforce those lessons when they’re home together.”
Ron’s idea for HiMama was a social media site for parents. “We originally thought of HiMama as a much more private place for parents to share moments in their kids’ lives with a smaller group of people,” he says. “And we kept that element in addition to the childcare updates. Parents can upload videos, stories, milestones, silly things that happened, all that fun stuff. And then they can share that with that closed network of people.”
HiMama is developed in conjunction with childcare professionals and is completely free for parents. It can help your childcare centre engage parents, keep them updated using the latest technology and provide a safe place for families to share stories and content about their kids.
“HiMama is really about bringing childcare into the digital age by helping them provide parents with information that’s more timely, more relevant to their child and really accessible,” Ron says. “So parents can just take out their smartphones to get those updates.”