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The Aveda Institute is a hairstyling academy located in downtown Calgary. A world-renowned hair care company, its beautiful products are created with pure flower and plant essences. The academy features a retail shop carrying the expansive Aveda product line. This includes the Aveda Pure-Fume collection, which transforms signature Aveda scents into wearable fragrances. The most popular of these is Pure-Fume Absolute, which features jasmine and ylang-ylang essential oils and matches the Shampure hair care collection.