The Masque Costumes Ltd

A focus on customer service and a store consistently stocked with the most current product makes The Masque the go-to place in Calgary for costumes and dance supplies. “We’re definitely a destination store,” says owner Cynthia Collens, whose mother started the business in 1974. “It wouldn’t matter where we were, people would come and find us because we carry a lot of unique items.”

The Masque has been family run since it opened; Cynthia and her sister-in-law Linda Booth now run the business. “We don’t do a lot of advertising, it’s mainly word of mouth," says Cynthia. "Now we’re seeing the kids of the previous generation come in.”

The 4,500 square foot store is unique in that you can find any kind of costume or dancewear you can think of, and if they don’t happen to have something in stock, they'll bring it in for you. “We’ve always been one of the largest suppliers in Western Canada,” says Cynthia. “Most people want to be unique and feel good, so they come to see us.”