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Purr Clothing is something of an inner-city fashion institution. Since 1999, its 17th Avenue Southwest location has been a go-to spot for stylish, casual men’s and women’s clothing and fashion accessories. The shop’s sister boutiques are located on Kensington Road and in Scotia Centre. Both cater solely to women’s clothing needs.

“I liked that it was a small business and you can see the difference you make,” says Kari Moorhead of why she became manager of the 17th Avenue Purr location. Owner Jenny Falconer launched Purr with the intention of selling stylish, trendy and affordable clothes with a European sensibility. That vision has been influential among 17th Avenue’s many clothing boutiques.

Read the story of Purr

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    trendy clothes

    this location is excellent right on 17th ave - easy to stop in while strolling 17th - very big with lots of selection of cool clothes - check it out!

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    Appears in 3 local lists

    Where to shop in Calgary for women’s summer wedding outfits

    Where to shop in Calgary for women’s summer wedding outfits

    With two locations in both Kensington and on 17th Avenue SW, Purr has lots to choose from for the perfect wedding guest look. This bright, local shop is filled with vivid colours and floral prints fit for the season. Finger through sleek fabrics from unique brands like Parisian FRNCH and She + Sky. Also check out Purr’s wide array of accessories like a leather clutch or even a great pair of sunglasses.

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    Where to shop for great jeans in Calgary

    Where to shop for great jeans in Calgary

    No matter which of its three locations you visit – 17th Avenue Southwest, Scotia Centre or Kensington – you’ll find stylish, new designer jeans. While Purr mostly carries women’s clothing and accessories, guys can shop the first floor at the 17th Avenue location. Ladies, slip into a pair of skinny stretch jeans by Flying Monkey or opt for classic Levi’s.

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    Nicest neck-warmers: Where to scout for scarves in Calgary

    Nicest neck-warmers: Where to scout for scarves in Calgary

    Nooks of niftiness and crannies of quirk is what you’ll find at Purr’s 17th Avenue Southwest location. Try on the inventive double-duty Stella Hood scarf created by local designer Megan Zee and manufactured locally. A hood with scarf ends that you can tie 20 different ways, it’s available in solids and prints for men and women in active and couture styles.

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