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A Unique Optical Experience. Welcome to WWV everyone! Sit down, relax, have a glass of wine and let the experience of allowing us to choose your eyewear begin. We believe that every person is unique in their shape, coloring, lifestyle and optical needs. These elements (and more) go into choosing the perfect piece of eyewear for YOU. The experience of how we do things at WWV has gone viral among Edmonton. It's not at all like any other optical you've been in. In today's world, people want to be remembered; we believe that a single spark in your image and persona can be that catalyst to discovering who YOU are, and what YOU represent. We will help you tap into the small things people may not know about you. The majority of our clientele comes in because they've seen someone on the street, stopped them and asked them where they got their glasses. Most people see themselves a certain way but quite frankly, we see you better.