Michael Booth is one of three owners of Vivanty’s on Broadway. The deli is part of a small franchise operation, a new venture begun by Raj Teja. This location is the first, and it’s carved out a niche in combining three qualities that don’t often merge so well in the food service industry: quality, ethical food choices and speed.
This is a cafe where workers from Vancouver General Hospital, just blocks away, call in massive lunch-break orders, and where professionals and their employees from the surrounding office towers can count on a quick in-and-out bite if needed. It’s the perfect spot for a busy neighbourhood, with the lunchtime period the peak of traffic: people with no time to waste.
Booth and his team realize that many of their customers are on a half-hour break, and it’s important, he says, to balance speed with quality. The cafe has a Skip the Line program: customers can call in their orders in advance and the food will be waiting for them when they arrive, paying by debit or credit through a separate terminal — no waiting around.