Alter Ego Sports has been serving great customers on Pembina Highway for nearly two decades! But now we have MOVED! Bigger, Better, MORE Parking! Alter Ego Sports is now at 1585 KENASTON BLVD. We know that we're not just selling bikes, skis, or a snowboard set up - we're partnering with you in your active lifestyle. It's why we've sent our fit staff all over North America to become experts in fitting you properly and getting the best out of your equipment and training. It's why we only deal the best brands in the world and back it all up with full repair options for nordic ski, alpine ski, snowboard, and cycling equipment. It's why we're committed to supporting rides, races, and events in the community all year long. We want you to feel confident and have fun. So whether it's your first bike or your 30th pair of skis we thank you for choosing Alter Ego Sports. more... See more text