Excercise Direct has been in business longer than any other family owned excercise eqpt. store in Manitoba and it shows. They handle many products but they know their business well enough to customize the eqpt. to suit each customer. They offer the lowest prices on same models so you don't need to run around everywhere to compare. Plus; while they are a warehouse with warehouse pricing they also have all the equipment on the floor to try before you buy and they deliver and set up. Although you can get something off of an infomercial...ask Mark Friesen to compare that product to others and you'll get an eye opener. Don't be fooled by fancy tv ads, they work your emotions - not your body!