A Jeanne's Bakery cake can evoke all kinds of nostalgic emotions in those who long for a taste of home. Feeling left out? You'll probably gravitate toward foods that filled your fridge, programs that were on television and cars that populated driveways years ago, a new study suggests And what's more, people find genuine comfort and a sense of belonging from nostalgic products when they're feeling forlorn, according to the latest issue of the Journal of Consumer Research. 'Nostalgic recollections tend to be much more likely to include other people and people you feel emotionally close to than they are to include recollections of you doing things by yourself,' said Katherine Loveland, a PhD candidate in marketing at Arizona State University and co-author of the study. 'When you consume a nostalgic product, it's sort of prompting all these memories in your brain of times when you consumed this product in the past with close others.' more...
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