A recent study by Radio Ad Lab, an independent research group, shows that online radio advertising can be effective because it combines two unique features into one advertising medium. Radio advertising works because of the personal nature of radio. The power of voice allows radio advertising to tap into the word of mouth feeling that is so effective in advertising. It adds a little more credibility to the message than some other forms of advertising. On the other hand, the internet is perceived as being more factual. It is a place where many people turn for information, and to better understand the world. When you combine that with the power of radio, you can see how internet radio advertising can be very effective. Please contact us at admin@reigncommedia.com or call 647.946.9224 (Canada) more... See more text