The Bad Boy phenomenon began in 1955, when Mel Lastman opened his first Bad Boy store on Weston Road. Mel's branded message stated that Bad Boy was 'the place to shop' because of its great pricing and excellent service. Mel instantly became a legend in Toronto with his creative publicity stunts such as, selling two-dollar bills for one dollar ¿ coined as the 'best two-for-one deal you could find'. Mel's charisma and great business sense was the catalyst that turned one store into an impressive chain of 40 locations across Ontario.more...
The Yellow Pages Guidelines describes the type of content which is not appropriate on the site. We may remove content that we consider to be offensive or otherwise in breach of these guidelines. Please help us respond more quickly by choosing how this content may be inappropriate.
Thanks for your help
The review has been reported to our moderators and will undergo a review process.