I chose this shop to purchase my last bike because of their knowledgeable and friendly staff. Easy to find in north end St. Catharines with free parking. The shop is deceivingly small from the street but opens up inside with balconies and lots of bikes and accessories. I used their fitting service and it made a huge difference in my riding comfort. I've been back for service once since I purchased the bike and the mechanics took care of the adjustments needed.