Leading The Development Of Initiatives That Advance The Out-Of-Home Industry. COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

Why you can trust COMMB? Transparency COMMB’s research processes are transparent. Our methodologies are made available to all COMMB members and provide both an industry standard and a consistent, common way to evaluate OOH media. Accuracy Accuracy starts with “independence” and that means COMMB measurement is developed at arm’s length from OOH media companies. COMMB’s Research Committee – an important “policing body” of research and media experts – ensures that all methodologies are thoroughly analysed for integrity, precision and the highest standards of research practice. more... See more text