Meet the owner

Anne Lesperance had an unconventional vision of fashion and commerce. With a taste for novel clothing and a preference for affordable items made using eco-friendly practices, she wanted to make the creations of local designers accessible to women and prove that original apparel of excellent quality didn’t have to cost a fortune. After giving birth to her child in 2006, she decided to open a store that would offer precisely the apparel she wished to find.

Belle et Rebelle was launched in 2007 to offer locally made apparel and accessories to help Montreal women dress to impress, all while supporting Quebec designers. Today, the company continues to grow, bridging the gap between socially conscious shoppers and local producers who rely increasingly on sustainable practices to create unique and beautiful items and outfits Montreal fashionistas can be proud to wear.

All items on offer at Belle et Rebelle are made using eco-conscious techniques that avoid toxic products and rely on recyclable and biodegradable materials. “Ethical agriculture has been going on for a while,” states Marie-Hélène Lajoie, the store’s manager. “Why wouldn’t it be applied to the production of clothing as well?”

Read the story of Belle et Rebelle

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Celebrate Québec designers

Celebrate Québec designers

The shop Belle et Rebelle is certainly a little gem of the Plaza St-Hubert. This neighbourhood is enjoying a resurgence in popularity and it feels good! Belle et Rebelle is a place to encounter more than 100 Quebec designers, with this emphasis on diversity adding charm to the shop. It is the haven of buying locally and responsibly, which encourages artisans to flock here.

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