Augie's Paint & Body
By YP Contributor

A Family-Run Auto Shop

Augie’s Paint & Body is a classic immigrant business success story. Agostino Nocita immigrated to Canada in 1965 and started working in an auto body shop. One of the guys couldn’t pronounce his name correctly, so he shortened it to Augie after a popular cartoon dog appearing on TV at the time. Agostino became part-owner of a body shop in the mid-'70s and then in 1981 opened Augie’s Paint & Body just off Edmonton Trail on 36 Avenue Northeast, where it still services dents, dings and all types of auto body repair work today.

His two sons were often seen kicking about the garage and helping their pop around the shop. “Back when we were in school, we kind of worked with dad in the summertime and basically we chose to help him out,” says Joe Nocita who, along with his brother Nick, took over Augie’s Paint & Body from their dad in 2001. “After all these years I still truly enjoy coming to work,” Joe adds.

After all these years I still truly enjoy coming to work. - Joe Nocita, co-owner
Augie's Paint & Body is owned and operated by brothers Joe and Nick Nocita.
Joe Nocita and his brother Nick took over Augie’s Paint & Body from their dad in 2001.

Customer Service Never Goes out of Style

Things have changed a lot since those early days. Auto parts can be a difficult to locate, and dealing with insurance companies can be a headache. Augie’s Paint & Body will fight for their clients to get the car back on the road as good as new. “If I’m fixing a car, I fix it as if it’s my own. If I take a bumper off and the piece is damaged, I’m not going to just cover it up,” explains Joe. “I’m calling the insurance company, I’m taking photos to get the right stuff on there. Because if it’s my car, I want it fixed a certain way. I’m the representative of the customer, saying this needs to be changed.”

But one thing that hasn’t changed since 1981 is the approach Augie’s Paint & Body takes to customer service. “This is what my dad instilled in all of us. When the job leaves here it’s perfect and it’s right. The customer doesn’t have to come back two or three times to get the job done right.”

Augie's Paint & Body handles all types of auto body repair work.
The Augie’s Paint & Body crew build long-term relationships with their customers.

An auto body shop you can trust

The Augie’s Paint & Body crew build long-term relationships with their customers. Fixing up a small ding or scrape for free will pay off in reputation and referrals. “That person tells two people and those people tell four others and so on," says Joe. "So, most of the phone calls I get here are ‘You did work for a friend of mine six years ago’ or ‘You did work for a guy I know last month,’ and that goes down the line. I have customers now that will just drop the car off and say I trust you, just get it done.” That kind of trust is hard to find, and it explains the success of this family-run business.

Augie's Paint & Body is located just off Edmonton Trail on 36 Avenue Northeast.
The shop is located just off Edmonton Trail on 36 Avenue Northeast, where it services dents, dings and handles all types of auto body repair work.
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