Frilly Lilly
By Karen Durrie

A Dream Takes Root

Debra Van Dyke is a homegrown Calgary success. Opening the city’s first Frilly Lilly beauty boutique in the Mission district in 2005, her business blossomed. A decade later, the boutique has six Calgary locations, with additional boutiques now open in Airdrie, Vancouver, Victoria and Santa Monica, California.

Frilly Lilly boutiques specialize in waxing, manicures and pedicures and carry a full line of house-brand Frilly Lilly handmade beauty products as well as unique jewellery and accessories. Naming the shop was a family affair — Debra’s grown children Lisa and Jeremy, who work for the company in visuals and marketing respectively — both had a hand in it along with Debra, who thought the moniker silly until she sent it to a graphic designer and loved the whimsical result.

Debra, who started out as an aesthetician, envisioned opening her own salon with a full spate of pampering services including facials. She quickly realized the amount of laundry generated in her first cramped little shop was overwhelming the staff, and made a decision to specialize. “I’d done a lot of studies on branding and thought we would have to do a few things really well, rather than be everything to everybody,” she says. So she narrowed her focus to waxing, manicures and pedicures. The gamble paid off, and Frilly Lilly quickly generated business and buzz — soon followed by interested franchisees.

We would have to do a few things really well, rather than be everything to everybody. - Debra Van Dyke, president
Frilly Lilly, Frilly Lilly organic beauty products, manicures, pedicures, waxing
Debra Van Dyke has opened several Frilly Lilly locations in Calgary and Airdrie as well in British Columbia and California.

Where Glamour Meets Comfort

Catering to the well-kept woman who likes to take care of herself, the boutiques are at once glamorous yet comfortable and accessible. Debra delights in combing California markets — she maintains a home in Santa Monica — for the vintage home decor items she uses to decorate her shops. Shabby-chic armoires and white tables contrast against soft pastel-coloured walls with ultra-feminine details such as chandeliers and scrolled mirrors.

Frilly Lilly, Frilly Lilly organic beauty products, manicures, pedicures, waxing
Frilly Lilly offers a menu of waxing, manicure and pedicure services.

International Interest

Debra works with local chemists and artisans to perfect her products, which include scrubs, body butters and candles. Illustrating the quality and appeal of these products, they’re now available at several California hotels and a major Los Angeles department store. Debra attributes the success of Frilly Lilly to listening to her clients and to the calibre of her employees. “I have a really good group of people, and it makes me very proud.”

Frilly Lilly, Frilly Lilly organic beauty products, manicures, pedicures, waxing
There are six Frilly Lilly locations in Calgary.
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