The Rock & Gem Shop
By YP Contributor

Edmonton’s Place for Jewellery, Stones and Crystals

Since the early 90s, father-son duo Azad and AJ Jaffer have been the go-to source for rocks, gems and crystals in Edmonton. The Rock and Gem Shop has everything you need, including the knowledge to guide you into choosing the perfect fit, whether you’re making your own jewellery or buying a healing crystal. “The shop is for artists who are looking for tools and equipment and supplies and it’s also for people shopping for jewels and crystals,” says AJ.

The 2,000 square foot showroom lays out everything. Half the store is tools and supplies for lapidary workers while the other half is crystals and jewellery. This makes it easy to find what you’re looking for and if you can’t find something right away, AJ or Azad will be happy to help. “We’re more personable than a large store. We know our stuff, between my father and me. People can come for a cup of tea and ask us all kinds of questions.”

Over the years the family-run shop has become a second home for artists, jewellery makers and those in the metaphysical community. “It’s a close relationship,” says AJ. "We’re dealing with friends more than we’re dealing with customers.”

We’re more personable than a large store. We know our stuff, between my father and me. People can come for a cup of tea and ask us all kinds of questions. - AJ Jaffer, co-owner

Knowledge and Experience in the Gem Trade

The stone and gem market is always changing, so the father-son team at The Rock and Gem Shop are always learning and are more than willing to pass that knowledge on to customers. “You have to know a lot," admits AJ. "Customers come in and want to know how to do this or what tool is best for this or why to pick a certain stone for something. You have to educate them.”

A lot of the work is very intricate and the team at The Rock and Gem Shop loves to help customers examine those intricacies to get the right cut and the right colours. “You need to know the properties of stones," AJ explains. "How they are formed, as well as the amount of pressure that was on them to form, and how that would impact cutting them. You have to delve into it.”

More than Just Jewellery

The Rock and Gem Shop is a jewellery store and supplies centre rolled into one. The shop is also a popular place for shoppers interested in the metaphysical. “We have a big selection of different stones for metaphysical purposes,” says AJ. “Half the store is crystals for metaphysical purposes or for collectors. There’s jewellery with metaphysical meaning; there’s a lot.”

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