Jessica Fern Facette Photography
By Athena Raypold

The Emotional Value of Photographs

Naturally quiet and sentimental, Jessica Fern Facette, a commercial and wedding photographer, has been behind a camera, unobtrusively documenting her life since she was a child. Her initial exposure to photography came from old family photos and her dad who gave her his old school, 35mm Pentax ME Super camera in junior high. An accordion player and weaver, Jessica sees the intrinsic, emotional value of the past, of history. “Once those images are made, I feel like they just have more value the further away from that moment that you get," she says.

Nostalgic at heart, since she was a child, Jessica has loved looking at photos of her grandmother, who she never met, “I love just trying to piece together in my imagination what kind of person she was, based on all these photographs of her," she says. "It’s such a great thing to have within your family, photos of your loved ones being themselves, being natural.” From valuing family photos, to creating photograms in her high school’s darkroom, to taking and developing photos of her friends, photography was the only career choice that made any sense to Jessica.

Once those images are made, I feel like they just have more value the further away from that moment that you get. - Jessica Fern Facette, owner
Jessica Fern Facette Photography scouts out locations in advance for wedding shoots.
Photo by Jessica Fern Facette Photography

From Film to Digital Photography

A classically trained photographer, Jessica was in NAIT's last traditional, analog, film photography program. The year after she graduated, digital photography was introduced and, five years later, film photography was all but obsolete. While at the time she was frustrated that her program wasn’t on the cutting edge of the photography world, she now treasures the knowledge she acquired from learning film photography. “There’s so much more that you can do when you know how to operate the manual settings of a camera," says Jessica. "If you actually know how a camera operates, instead of just throwing it on auto, you have way more control over what your end product will look like.”

After working for Josten’s shooting school portraits, Roth and Ramberg doing commercial photography, and Technicare selling cameras and developing prints, Jessica landed a job with a wedding photographer who taught her all about running a small photography business, and gave her a wealth of experience shooting weddings and engagement portraits. In 2007, she decided to venture out on her own, and Jessica Fern Facette Photography was born.

Jessica Fern Facette Photography scouts out locations in advance for wedding shoots.
Photo by Jessica Fern Facette Photography

Shooting Natural, Genuine Photos

Transparency and honesty are Jessica Fern Facette Photography's core values. To ensure that her product meets her clients’ expectations, Jessica details the entire process from payment and contracts to her shooting and editing style. She also spends an inordinate amount of time scouting the perfect location for each client.

Providing her clients with memorable portraits shot in a unique location is crucial. “When I shoot a wedding, and even some commercial shoots, I will spend a lot of time driving around and looking for spots that are going to be great, where the light is going to be at the right angle at that time of day," says Jessica. "So, that when the day comes, I have a pretty structured plan of what’s going to happen.”

Planning gives Jessica both the security and the freedom to really focus on what’s most important to her: “documenting our lives, documenting people’s love for one another, and documenting a true representation of them.”

Jessica Fern Facette Photography scouts out locations in advance for wedding shoots.
Photo by Jessica Fern Facette Photography
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