KYJO
By Andrea Yu

More Powerful as a Team

Kylie Martin got her first taste of styling when she was setting up advertorial shoots in her previous work in promotions. Eager to learn more, she took an image consulting course at George Brown College and then worked independently as a personal stylist for a year. But everything changed when she met Jonathan Bluks during an improv class in Toronto, and later connected at an industry party. The computer scientist-turned-menswear sales associate and fellow graduate of George Brown’s image consulting program was also keen to develop his own styling business.

“The idea of working together seemed a lot more motivating and powerful than us trying to do our own thing individually,” Jonathan remembers. The two were inspired to join forces and start their own image consulting team – KYJO – in 2013.

Most of the time people are ready to hire us when they’re going through some sort of transition. They’re conscious that they’re not presenting themselves as well as they could and they’re not sure how, - Kylie Martin, co-owner
Kylie and Jonathan of KYJO pose with Wendy.
Photo courtesy of KYJO

Helping all Walks of Life Look Great

Kylie and Jonathan work with everyone from business people to creative professionals, teens and the elderly to revamp their wardrobes. They teach clients about what styles flatter their body type and show off their personality. “Most of the time people are ready to hire us when they’re going through some sort of transition,” Kylie says. “They’re conscious that they’re not presenting themselves as well as they could and they’re not sure how.”

KYJO’s signature program is a 12-month-long style transformation that consists of three components: shopping services to help select new clothing, wardrobe organization to clear out styles that aren’t working, and education, which includes learning how to build outfits around the client's clothing and accessories. “Every season, you get a little upgrade to your wardrobe and some of the things we’re showing you get to sink in,” explains Jonathan. “By the end of that year you really have a sense that your style has changed.”

Kylie and Jonathan can also be hired for individual, one-off services like a quick shopping session or selecting an outfit for an important event. You’ll also find KYJO speaking to entrepreneurs, women’s groups and corporate groups about the psychology of clothing and image.

Kylie and Jonathan represent KYJO at many events.
Photo courtesy of KYJO

Making Shopping Stress-Free

Jonathan and Kylie recognize that shopping can be a stressful occasion. “You’re there by yourself,” says Jonathan. “You’re in a store with strangers. You’re getting out of your clothes. You’re putting on clothes and you’re not sure if they’re working. You step out into the hall and there’re a bunch of other people around that you don’t know. There’s a lot of vulnerability and potential embarrassment if you feel bad about your body.”

But with Kylie and Jonathan’s supportive feedback, even over the process of a quick two-hour shopping session, they’re able to see changes in their clients. “We’re getting them into clothes that they didn’t think to try and they’re like ‘I’ve never seen myself look this good!’” says Jonathan. “They never believed they were worth it but suddenly they look in the mirror and they’re standing a bit taller in great-fitting clothes. It can really have an impact.”

Kylie and Jonathan provide style advice to a variety of clients.
Kylie and Jonathan provide style advice to a variety of clients. Photo courtesy of KYJO
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