Backed by her studies in biology and neuroscience but unhappy in the lab, Sarah Faure started working as a waitress in Vercors in the French Western Alps. She then left for Canada, where she quickly found a job as a waitress in Montreal while completing her naturopathic training.
"It's important to have the drive to passionately love what you do and leave no room for compromise, not about what you do or what you think," says the bold businesswoman.
When she finished her naturopathic training, Sarah landed a job in a natural food store, but wasn't happy. She didn't like selling products simply for profit that were of no use to the customer.
"I dreamed of opening a store where I would sell only the things I like, things I believe in. This way, I could work with integrity and provide true information to my customers," she recalls.
With help from Rabah, an investor friend, they designed a natural product store and Santé la terre opened its doors on Mont-Royal Avenue.
Sarah and Rabah carefully choose all their products. They study its composition, method of processing and the type of packaging to offer customers high-quality products.
"We choose only the products that offer the best value. But its quality first that determines our selection," says the former scientist.
There are no synthetic vitamins in the aisles at Santé la terre, only superfoods.
Superfoods contain other natural substances that work in synergy and allow the body to better absorb nutrients. "If you asked the best soccer player in the world to play a game alone, without his team around him, he wouldn't play as well," says Sarah.
For example, if someone needs iron, Sarah offers them an algae like spirulina, which is very rich in iron. The leaves of moringa, the "divine tree" from India and cultivated in West Africa and South America, are full of trace elements. These leaves contain seven times more calcium than milk and 15 times more potassium than bananas.
"In an overall vision of natural health, all things are interconnected. If you isolate one, it loses its properties. Thinking that taking vitamin supplements that have been synthesized and isolated in the laboratory really helps is like going blindfolded," says Sarah.
Santé la terre also offers additional vitamins and minerals in the form of fermented supplements and protein supplements. Whether they are dietary supplements, bulk products, essential oils or cosmetics, all Santé la terre products are of plant origin, all organic and non-irradiated.
"We can get along just as well taking Omega 3 that comes from plants instead of fish. Microalgae, hemp oil, chia seeds, walnut oil and flaxseed oil are rich in Omega 3," says Sarah. She tries to work as much as possible with local artisan businesses like Idoinebio, Savon et plus, la Clé des champs and Jardin la Val’heureuse.
Customers who stop by Santé la terre will find a new approach to health, deeply rooted in nature, simplicity and quality. Sarah is driven by her customers' smiles of satisfaction, who at Santé la terre, can find tips and products that keep them on the road to better health.