10808 124 St NW, Edmonton, AB T5M 0H3
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Meet the owner

During the 1980s, Propaganda was not only one of the city’s trendiest salons, it was also a business synonymous with the revitalization of Old Strathcona, which was in the process of reversing its shoddy neighbourhood reputation. Carol Pashak started the salon in 1987 with her sister and friend, Gwen Lancaster, after finding an eye-catching nook just off Whyte Avenue.

“It was pretty much a dive back then, but we decided it was a better place than in a mall,” says Carol. “It really became trendy after. That part was fun and exciting and there were a lot of businesses that followed us afterward. A lot of us really came together to create a lot of excitement over there.”

The burgeoning music and arts scene, as well as the exploding worldwide success of the Edmonton International Fringe Theatre Festival, provided Carol the ideal environment to experiment with her salon’s mission statement.

“There didn’t seem to be any other salons at the time that were doing too many edgy thing,” she says. “We saw there was a need to create something new and different, so we went for techniques like extreme colouring and avant-garde shapes.”

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It’s easy being green at these eco-friendly Edmonton salons

It’s easy being green at these eco-friendly Edmonton salons

A trendy, colourful salon that carries eco-friendly hair products? Sold. Propaganda stocks Aveda shampoos, conditioners and styling products, which are known for their 100 per cent post-consumer recycled packaging and certified wind-powered production. Aveda’s naturally derived formulas are gentle on hair but still get the job done. And, Propaganda regularly holds fundraisers for environmental causes, such as WaterAid Canada.

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