The fundamental philosophy of Ideal Protein is to increase the well being of our dieters through sensible weight loss and empowering them with the knowledge to make sustainable, balanced lifestyle choices after dieting. When you follow the Ideal Protein weight-loss method, you will learn: how calories are burnt; what calorie consumption means; which foods are best suited to stable weight management; when, why and in what combination to eat carbohydrates, fats and proteins; what their impact is on your body; and much more. more... See more text