While working in New York City for fashion designer Oscar de la Renta, Matthew Corrin noted the many fresh food 'mom and pop' delis with and was determined to successfully brand one. 23-year-old Corrin set out to add magic to the fresh food business. The idea? To create a restaurant brand that helped people all over the world live healthier and longer lives by making healthy food affordable and convenient. The mission was clear: to eliminate the excuse that people don't eat well. With mission in hand, Freshii opened its first store in Toronto in 2005 met by massive lines. Eat. Energize. more... See more text