Products and Services

  • Children’s Clothing,
  • Kids' Accessories,
  • Kids' Special Occasion Clothes,
  • Fashionista Kids,

Languages Spoken

  • English,
2529 Broadway W, Vancouver, BC V6K 2E9
Useful Information

Opening Hours *Holiday hours


Methods of Payment:

Meet the owner

“Having kids is a big change; I learned patience and structure. It changed me for the better," muses Sparkle and Junebug owner Jocelyn Chang as she bounces her son Nara on her knee and surveys her shop. “In here, parents share a lot about their struggles. That makes an instant connection between us.”

Staff members at the charming West Broadway kids' boutique are known for their helpfulness and patience. “We love kids.” Jocelyn adds exuberantly. Sparkle and Junebug’s philosophy goes beyond selling, offering personable service combined with a comfortable shopping environment and experience for all ages.

The Kitsilano store boasts a spacious interior and an open-concept layout that allows strollers and wheelchairs to move around freely. The store is decorated with a sparkling chandelier, decorative origami accents and custom handmade shelve. Calming accent colours are used throughout the space to create a welcoming retail environment.

“We pride ourselves on the overall feeling that we give to our customers,” says Jocelyn of the shop’s unique ambiance. “This is how we are different from other kids’ stores, or even adult ones.”

Before opening Sparkle and Junebug with her husband in 2013, Jocelyn previously worked in Human Resources. When she started having children, her focus shifted away from corporate politics. And by the time the second of three kids (Mia, Reed and Nara) arrived, she and her husband knew they wanted their own business so that they could spend time with kids and other parents.

Read the story of Sparkle & Junebug

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Editor’s Pick
Back-to-school style: Kids clothing boutiques in Vancouver

Back-to-school style: Kids clothing boutiques in Vancouver

Picking out a new back-to-school wardrobe for your pint-sized fashionista is a total treat at this charming boutique in Kitsilano. Parents will discover a unique selection of quality apparel designed for kids aged zero to 12. While Sparkle and Junebug keeps plenty of school-ready separates and shoes in stock, we’re particularly fond of their fashionable formalwear. Pastel-coloured bow ties and patterned suspenders will look oh-so-charming, while the frilled party dresses are a pretty dress-up look for your kiddo’s next special occasion. Don’t be surprised if you find yourself asking, “Does this come in my size?”

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