Meet the owner

While taming the tresses of Toronto’s elite and international stars at the Cannes International Film Festival in the mid-2000s, master hairstylist Beni Sicilia was ready to take his career to the next level. When a prominent socialite and client told him about the blowdry-only salons she’d visited in New York City, it triggered a new business idea, and in 2008, Blowdry Lounge, Toronto’s first blowdry bar, was born.

Before opening the original salon and a second uptown location on Avenue Road just north of Lawrence Avenue, Beni spent more than a decade perfecting his craft. He worked with world-renowned hairdressers such as Marc Anthony and global masters Toni & Guy in London, England, followed by more than seven years at Salon Jie — Yorkville’s “it” hair salon at the time.

“London was all about cutting and being fashion forward, and being part of a team that created the looks that went on to the streets, but at Salon Jie it was all about socialite hair and finishing,” says Beni. It was there that he began to appreciate the art of hairdressing in its truest form, and those years perfecting the finish are what spawned Blowdry Lounge’s tagline “It’s All About the Blowdry.”

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Treat your tresses to a beautiful blow out in Toronto

Treat your tresses to a beautiful blow out in Toronto

Beni Sicilia has cultivated a loyal following at his Rosedale blow dry bar. In addition to maintaining a roster of celebrity clients, the gifted stylist is happy to share his talents with midtown locals — creating runway-ready hair at an accessible price point. Signature blow outs feature shampoo, blow-dry and styling and range from $35 to $45 depending on hair length and texture. Looking to host a private event? The salon also has an onsite lounge for blow out parties and special occasions and offers an in-home blow-dry service.

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