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Meet the owner

The digital age has nothing on Steven Gerry. The owner of Paperboy — a card and gift shop nestled a few steps away from St. Clair Avenue and Yonge Street — only keeps witnessing growth in the paper industry. Steven’s brick-and-mortar business, which has neither a website nor social media presence, has seen continuous growth thanks to word-of-mouth and a loyal client-base.

The neighbourhood was an obvious choice for Steven, who had already garnered a following while working at the former Paper Ideas up the street. “I’ll never forget how wild the first day was,” he says. The store opened on October 31, 2002 with signs posted on the windows explaining Steven’s history in the neighbourhood. “We didn’t have very many items because I didn’t know what sort of response we would get. I didn’t have nearly enough,” Steven explains. "The neighbourhood response has been really, really good. We had an amazing first day.”

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Write on at these great stationery stores in Toronto

Write on at these great stationery stores in Toronto

This neighbourhood stationery boutique offers unique cards for every occasion, whether you’re looking for something weird and witty or sweet and heartfelt. You’ll find celebratory cards for birthdays, bridal showers, seasonal holidays and everything in between. The uptown shop specializes in unconventional cards from independent suppliers and other quirky keepsakes and giftware. The store also offers a loyalty card program for regular visitors; purchase 10 cards and your 11th is free.

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