It’s easy to spot the people heading to Coachella or other outdoor summer festivals, such as the Edmonton Pride Festival. They have a uniform, and it is bohemian chic at its best. These stores sell the bright, bold clothing and accessories that will help you fit in, and stand out from the crowd, all at the same time.
The fashion philosophy here is that clothes should either be black or bold. You’ll find both options here, including some crazy prints and bright colours — perfect for standing out in the crowd. You’ll find everything from simple denim to bohemian chic dresses here, plus awesome accessories. Don’t forget to pick up a pair of oversized sunglasses and a colourful bandana to keep the sun’s damaging rays at bay.
They carry a mix of local and internationally recognized brands here, making it the perfect spot to create a custom outdoor festival outfit. They have everything from ripped denim shorts and fringed leather mini backpacks to graphic tees, floppy hats and oversized sunglasses. And don’t miss the accessories, which are oh so hippy chic. Brands they carry include Numph, For Love and Lemons, C’est Moi, Gentle Fawn and Free People.
Groove Stone started as a mall kiosk in 2004, and has since grown into a boutique with two locations and legions of fans. They carry jewellery, accessories, clothes and handbags (including the amazing Matt & Nat brand). They stock lots of other Canadian designers, including Gentle Fawn, Bauxo, Mini and Marge, Foxy Originals and Soia & Kyo. Be prepared to walk out covered in jewellery and accessories, just as one should be when heading to an outdoor festival — it’s time to let loose!
This cute underground boutique carries those must-have festival staples for both men and women, including oversized jewellery, sunglasses, sandals and flat shoes. They also stock cute dresses, tops and denim, so you can decide exactly how dressed up, or down, you want to be while you’re rocking out in the great outdoors.
Stock up on quality skinny jeans, capris and denim shorts here, then add some leggings for good measure — now, your bottom half is prepared for outdoor festival season! To complete the look, add some colourful tanks tops from the huge collection at C’est Sera. They carry a huge variety of clothing from awesome brands, including Black Swan, Pink Stitch, Wooden Ships and Love Jeans. The accessories selection includes crazy bright scarves, shoes and cell phone cases, so you can punch up your look with some splashes of colour without committing to head-to-toe brights.
This fantastic boutique, located in West Edmonton Mall, is full of funky, quirky dresses, cardigans, skirts and tops that scream bo-ho festival chic. Their clothes are always colourful, on point and well-made. Plus, they have lots of great accessories, including headbands, scarves and jewellery. If money isn’t a concern, then you can easily build your entire summer festival wardrobe here.