3 ways staging your home pre-sale will pay off

Staging can help make it easier for potential buyers to imagine living in your home. Here are three ways this crucial extra pre-listing step pays off.

With so many homes listed on the market right now, overlooking certain aesthetic details can easily prompt a buyer to place an offer on a property other than yours. In today's competitive market, sellers should consider the following benefits of home staging before listing a house for sale.

1. Your home will sell faster

You want to sell your home as quickly as possible because a faster sale means you'll spend less on mortgage payments, taxes and maintenance costs before closing. It's a fact that staged homes sell faster than non-staged properties. Research shows that a well-staged house spends 73 per cent less time on the market than competing homes. By staging your home with the right decor and furnishings, you will make buyers excited to move in.

2. You'll give buyers the right impression

According to the Real Estate Staging Association, buyers and their agents view staged home listings as being "well-maintained" and move-in ready. Since over 90 per cent of buyers begin searching for properties online, make sure you stage your home before you list it. This way, your house will stand out from the crowd in all of your online listing photos. You can certainly try listing your house before it is properly staged, but you risk wasting time and money by waiting. As the saying goes, "You never get a second chance to make a first impression."

3. You will get a higher sale price

The longer your home sits on the market, the lower your selling price will be, due to the inevitable price reductions you'll need to make over time. On average, a seller receives six per cent less money for a home that takes four weeks to sell, as compared to a home that sells in less than that amount of time. Good staging will present your home to buyers and their agents in its best possible light, resulting in a higher sale price and an overall faster sale.

Home staging is a powerful marketing tool designed to help you sell your home for top dollar as quickly as possible. Do not underestimate the power of strategic home staging if you are getting ready to put your house on the market.

3 ways staging your home pre-sale will pay off
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