Evaluating the cost of commercial signs

December 17, 2014

When you're running a business, your sign is the first point of contact with customers Here are a few things to consider when choosing the right sign for your business.

Evaluating the cost of commercial signs


The two main materials in any sign are usually broken down into lettering and graphic elements, and the substrate material.

The lettering can be simple vinyl or paint applied to the substrate. It could also be made from plastic, metal, wood or foamcore. It can be a more sophisticated material like neon or LED lighting or metals. Special orders can be made for all manner of materials, depending on the look and feel you want to achieve for your business. Of course, the cost scales with more exotic materials, and you might have to find a specialty sign company to achieve a unique look. Lettering and graphics can also be engraved in a commercial sign substrate.

The substrate can be simple wood or foam core, or cloth, glass, aluminum vinyl or a mix of different materials. Simpler signs can be durable, but to get a unique look and maintain durability, the cost of the sign is going to go up. You can decide what kind of materials you're envisioning first and then look for a sign maker that specializes in that material. This way, the process will be smoother and you can save money by dealing with companies that regularly create signs of your chosen materials and therefore have the process down to a science.


You can get a simple temporary sign for as little as $20-$500. This is more for sales and short term use. But you're likely going to want a more permanent monument style sign. They can start from as low as $300, but can go all the way up to $10,000 or more if you want something that's ambitious, beautiful and will stand the test of time. It may seem like a lot of upfront investment, but your sign is one of the most important marketing tools at your business' disposal.

A full-service company will come and inspect your premises and survey what's necessary. They can even consult with you on the style of sign you should be looking for. They'll also be well-versed in local signage regulations and zoning, though you should verify this independently as well. They'll then create and install the sign as per your agreement with them.

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