There are lots of 18-year-olds who are really, really into music. But how many of those teens open a vinyl record store?
It should be noted that Julian Seth-Wong’s tastes are mature beyond his years. Indeed, the Tonality Records owner got hooked on vinyl by listening to jazz as a child — specifically, he says, after hearing Time Out by The Dave Brubeck Quartet. He then discovered Rotate This, Grasshopper Records and other record-store standbys in Toronto and, after much encouragement by friends and family, decided to open his own vinyl haven in 2014 on the up-and-coming stretch of Dundas Street West just east of Roncesvalles Avenue.
“Tonality is really just a collection of my favourite stuff,” Julian says, gesturing at his neatly arranged record bins. “I originally planned to attend college to study classical piano, but realized it wasn’t something I wanted to focus on for a career. I love records and I still wanted music to be a big part of my life, and I realized that it’s hard to find a lot of the stuff I like in Toronto. So I decided to create a specialty store to curate records by people who do it for the passion of it.”
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“There's a big dark town, it's a place I've found/ There's a world going on underground,” so sings Tom Waits, so strikes Tonality. Devoted to underground labels, Tonality arranges their stock by label. Browsing their collection is a wholly different experience than other record shops. Here, the focus is on the curatorial work that independent labels put into what they produce. Tonality’s devotion to independent producers brings to the forefront the relationship between music creators and consumers offering a more direct exchange between creators and listeners.
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