Général 54

Just walking through the door of Général 54 is a thrill – you know you’re about to make some wonderful discoveries. Jennifer Glasgow, the owner of the boutique on the Boulevard Saint-Laurent, has a nose for seeking out designs by Canadian designers with a certain je ne sais quoi to them.

The place opened 10 years ago, when Jennifer, a fashion designer, was looking for a place to showcase her creations to the public. “I had done fashion shows, some large and extravagent, but they didn't give good returns,” she explains. “And I needed a place to display my clothes to the public, a place where [people] could buy them.”