Fresh & Co

“I’ve always loved hair and fashion,” says Sam Elfar, Fresh & Co Salons’ owner and master hair designer. “I used to be a product rep and I would go to salons and try to sell to them. I became more and more involved in the business and I loved it.”

Fresh & Co Salons has been operating in Edmonton since 2007, beginning at the Ellerslie location and then expanding to Mullen Way and Windermere. According to Sam, they have no plans to slow down. “Initially, I wanted to make a big company. But it turns out step-by-step was better.”