MORE THAN JUST SIGNS...THE WORKS! "The primary function of signage is to drive business. Therefore, a sign is not art, it is essence. It's the point of concentration of the brand, in all its ethos and attitude. Its purpose is to guide us and help us choose. For today's customers, personality and identity are the most significant factors in making choices between one business and another." - Owner Magazine, First Quarter, 2008; the official publication of the Intercontinental Hotels Group (IHG®) more... See more text