The mandate of Fruiticana is providing superior customer service by finding out what people want and fulfilling their need, and what they are looking for is better quality at the best price. This has been a key pillar of the business philosophy. Fruiticana leases large farms in Mexico to keep its stores well stocked with premium products picked at the peak of ripeness, but also emphasis on sourcing a large selection of fresh fruit and produce from local growers and farmers. more... See more text