B Montreal is a multi-concept establishment that brilliantly combines hairdressing and food. This adventure began when Scarlett Martinez and Mathieu Boisvert were looking for a space to open their restaurant. "We approached the salon to create a multi-concept and offer our customers a completely different experience," says Scarlett, who's proud to be associated with Boye Coiffure. While Mathieu has years of experience in fine dining, Scarlett has a strong marketing background. They've been a solid team since May 2016.
The 'B' in B Montreal stands for various things: for Boye, renowned hairdressers and artists, established in 1987; for Boisvert, the chef; and for B, as in the English verb, to be, since the restaurant showcases local produce from Montreal.