Choosing the right sign for your advertising needs

Choosing the right type of advertising sign and positioning it in a strategic location is a smart way to reach potential customers. Find out how to choose the right one.

It’s basically any kind of sign that promotes a message. This message can be anything from “Buy four oranges and get one free” to the name of a restaurant and a tagline such as “Where families eat away from home.”

• Sandwich boards: We typically associate sandwich boards with restaurants to let people know what the specials are, but it can be used for almost any type of business. With this format, you generally don’t have to pay for ad space because you typically put it just outside your restaurant or store — probably still on your property.
• Banners: These most often are used by stores and have messages such as “Grand Opening” or “Sale”. They are also economical since they can be re-used.
• Billboards: These are usually quite large and very visible. These days, you have the option of a static billboard or a digital billboard. With the latter option, there is the possibility of making your ad more dynamic by including movement.
• Mobile advertising: This method, which entails putting a sign on a moving vehicle, is a popular one for certain businesses. By driving the vehicle through very populated areas, you are reaching more people than if the ad were stationed in one place and didn’t move.

• Keep the messaging clear. Most people in the field of marketing will agree the simpler your message is, the better chance you have of getting through to someone.
• Location is very important. If you want to reach a certain group of people with your message, it’s important to advertise in a place that is frequented by your target market. For example, if you want to advertise a store that sells surfboards, your best bet might be to advertise near a beach. Because if no one sees your sign, what good is it doing?

There are many different types of advertising signs. The way to choose which is best for you is to think about whom you’re speaking to what message you want to convey. This will help you determine what size of sign you need, and where it needs to be located.